Start on a £0/month Free plan, or take a paid tier for priority placement and deeper tools. Every plan carries the same single 12% commission on confirmed bookings — never a per-lead charge, never a sliding scale.
The monthly figure buys tools and placement. The 12% commission on confirmed bookings is identical on every plan — so you can choose on features, not on fee anxiety.
How does FolkAir make money?
One way: a single flat 12% commission on confirmed bookings — the same 12% on every plan, Free included. You only pay it when you actually win a booking. The optional monthly subscription buys tools and placement, not a lower rate. No per-lead charges, no per-credit fees, no pay-to-appear.
Does the Free plan really cost nothing each month?
The Free plan is £0 a month — you get the marketplace listing, verification, the pricing engine, messaging and your service catalogue at no monthly cost. The 12% booking commission still applies on the Free plan, the same as every paid plan. Free means no subscription, not no commission.
Why pay for Pro or Business if the commission is the same?
Subscription buys tools and visibility, never a discount on the 12%. Paid tiers add priority and top search placement, remove the FolkAir badge from your profile, and unlock deeper analytics and bulk booking management. If you want maximum reach and the operational tooling, the paid tiers earn their keep.
Can I subscribe or pay right now?
Not yet — paid checkout is not switched on. The plans on this page are the go-forward model, published in writing so you can plan against it. Every button takes you to free registration, not a checkout. Start free today and you keep your place; founding-account terms apply when billing goes live.
Are there any hidden fees on top of the 12%?
No FolkAir markup. When card payments go live the only extras are Stripe’s own fees — card processing, FX, the international-card surcharge and dispute fees — passed through exactly at cost. No setup fees, no document caps, no per-lead charges.
Will the price change after I join?
The Hitched, Bridebook and HoneyBook playbook is to onboard you cheap and push a steep increase at renewal. We commit publicly: any change to subscription or commission for an existing account gets six months' written notice, and the new price is published on this page before we email it to you. If it does not suit, your data exports cleanly. 12% is the boundary. We will not quietly creep it.